the othr™
BE THE OTHR EXTRAORDINARY IS THE STANDARD FOOD IS GEAR NOT FOR EVERYONE BE THE OTHR EXTRAORDINARY IS THE STANDARD FOOD IS GEAR NOT FOR EVERYONE BE THE OTHR EXTRAORDINARY IS THE STANDARD FOOD IS GEAR NOT FOR EVERYONE BE THE OTHR EXTRAORDINARY IS THE STANDARD FOOD IS GEAR NOT FOR EVERYONE
Three flavours

The ones they keep
reaching for.

Three bars people put in the cart again and again. No discount required.

Energy

kick of coffee

Your coffee's new coworker.

Bold. Roasted. Coffee-forward flavour on a breakfast cereal base. Prebiotic-enriched. Protein and fibre. No chemical preservatives.

Rs. 119
Energy

power of nuts

All the crunch. None of the filler.

Rich. Dense. Nuts, prebiotic fibre, protein. Trans-fat free. No chemical preservatives. Tastes like the good part of trail mix.

Rs. 159
Energy

blast of berries

Tart. Bright. Ready.

A berry bar that leads with flavour. Protein. Fibre. Prebiotic enrichment. No chemicalpreservatives. Source of protein.

Rs. 99
← Ranked by tribe orders, last 30 days See the full lineup
What we make

Food But smarter .

  • Desk. Gym. Campus. Travel. The bar fits where your day gets demanding.

There is no neutral bite.

Every bite shapes your next few hours. Not motivation. Biology.

Taste is not optional.

Food you hate eating will eventually stop being eaten. So we made it taste good.

No trade-off.

Taste and function are not a fork. We chose both.

Real people

They eat it.
They finish it.

Real people, real days, real bars.

← Scroll for more See every bar
Voices on the table

Seen in the wild.

Your three of deep work and the signal is still strong.
Riya M.
Product Designer · Pune
Stopped pretending coffee was a meal.
Devansh P.
Founder · Hyderabad
Tastes like something I'd actually choose, always.
Ananya V.
Triathlete · Chennai
Your three of deep work and the signal is still strong.
Riya M.
Product Designer · Pune
Stopped pretending coffee was a meal.
Devansh P.
Founder · Hyderabad
Tastes like something I'd actually choose, always.
Ananya V.
Triathlete · Chennai
Your three of deep work and the signal is still strong.
Riya M.
Product Designer · Pune
Stopped pretending coffee was a meal.
Devansh P.
Founder · Hyderabad
Tastes like something I'd actually choose, always.
Ananya V.
Triathlete · Chennai
Your three of deep work and the signal is still strong.
Riya M.
Product Designer · Pune
Stopped pretending coffee was a meal.
Devansh P.
Founder · Hyderabad
Tastes like something I'd actually choose, always.
Ananya V.
Triathlete · Chennai
Brand finally treats us like adults. Built for the othr.
Siddharth J.
Director · Mumbai
Functional food that doesn't apologize for taste. Finally.
Karan T.
Climber · Manali
I read every label. This one I just kept eating.
Ishita N.
Sports Nutritionist · Delhi
Brand finally treats us like adults. Built for the othr.
Siddharth J.
Director · Mumbai
Functional food that doesn't apologize for taste. Finally.
Karan T.
Climber · Manali
I read every label. This one I just kept eating.
Ishita N.
Sports Nutritionist · Delhi
Brand finally treats us like adults. Built for the othr.
Siddharth J.
Director · Mumbai
Functional food that doesn't apologize for taste. Finally.
Karan T.
Climber · Manali
I read every label. This one I just kept eating.
Ishita N.
Sports Nutritionist · Delhi
Brand finally treats us like adults. Built for the othr.
Siddharth J.
Director · Mumbai
Functional food that doesn't apologize for taste. Finally.
Karan T.
Climber · Manali
I read every label. This one I just kept eating.
Ishita N.
Sports Nutritionist · Delhi
Where we sit

Nobody owned the
intersection. We did.

Taste
Tastes great
Tastes like regret
Both. Always.
Aftermath
Crashes and empties you
You hate finishing the pack
No trade-off. Period.
For who
Everyone
The conscious few
The othr kind.
Default
Average as default
Health as sacrifice
Extraordinary as standard.
TASTE FIRST FUNCTION BACKED NO TRADE-OFF BUILT FOR THE ONE WHO THINKS DIFFERENTLY TASTE FIRST FUNCTION BACKED NO TRADE-OFF BUILT FOR THE ONE WHO THINKS DIFFERENTLY TASTE FIRST FUNCTION BACKED NO TRADE-OFF BUILT FOR THE ONE WHO THINKS DIFFERENTLY TASTE FIRST FUNCTION BACKED NO TRADE-OFF BUILT FOR THE ONE WHO THINKS DIFFERENTLY
How we sound

We are not here to motivate you.

We say
  • — We make food.
  • — It has to taste good.
  • — It has to pull its weight.
  • — It cannot hide behind health claims.
  • — It cannot taste like a compromise.
  • — That is the standard.
We never say
  • — Guilt-free indulgence.
  • — Premium wellness solution.
  • — Delicious and nutritious.
  • — For the everyday hero.
  • — Something for everyone!
  • — Clinically proven results.